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February 7, 2025

Some research shows that e-cigarettes can be a useful tool for quitting cigarettes, but that strategy is hotly contested by scientists. Plus, an investigative journalist outlines how fraud and misconduct have stalled the search for effective Alzheimer’s treatments in a new book. And, why snow has that crisp, clean smell.

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Educational Resource

Media Guide: The Bouba-Kiki Effect

The Bouba-Kiki effect describes the tendency of people to identify certain sounds with specific types of shape. Students will test out the Bouba-Kiki Effect, learn about current research, create their own sound-shape pairings based on the theories behind the Bouba-Kiki effect, and evaluate different explanations for the effect based on their observations.

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