Media Guide: The Bouba-Kiki Effect
The Bouba-Kiki effect describes the tendency of people to identify certain sounds with specific types of shape. Students will test out the Bouba-Kiki Effect, learn about current research, create their own sound-shape pairings based on the theories behind the Bouba-Kiki effect, and evaluate different explanations for the effect based on their observations.
6:48
How Can Virtual Reality Plug In to Social Media?
More immersive media could help us forge deeper digital and real-world connections.
25:16
Can Silicon Valley Bridge Its Diversity Gap?
More tech companies are pledging to increase diversity in their workforce, but their employee numbers remain the same.
What Party Affiliation Could Mean for Your Future Marriage or Job
The biggest social divide might not be race or religion, but rather political affiliation.
26:54
The SciFri Book Club Talks Oliver Sacks’ ‘On the Move’
After three weeks reading “On the Move,” the SciFri Book Club is back to discuss Oliver Sacks’ autobiography.
Valentine’s Day Science
There’s chemistry in the air…here’s a look at animal mating behaviors, wine psychology, and more romantic science.
An ‘On the Move’ Playlist
Add some musical accompaniment to your reading of Oliver Sacks’ “On the Move” with these Sacks-inspired tracks, curated by Brain Pickings’ Maria Popova.
7:06
The Problems Plaguing Election Polls
Why couldn’t the polls predict the Iowa primaries?
The Bodybuilder: Oliver Sacks’ Days on Muscle Beach
The renowned neurologist remembers his bodybuilding days on Venice, California’s Muscle Beach.
8:43
Read ‘On the Move’ With the #SciFriBookClub
The SciFri Book Club celebrates Oliver Sacks’ literary legacy by reading his autobiography, “On the Move.”