Studies show that the power of suggestion can induce itchiness — but scientists don’t know what this irritation is, what causes it, or why it feels so good to cure. Marc Abrahams, editor of the Annals of Improbable Research, talks about how talking about the science of itches might have you scratching right now.
Segment Guests
Marc Abrahams
Marc Abrahams is the editor and co-founder of Annals of Improbable Research and the founder and master of ceremonies for the Ig Nobel Awards Ceremony in Cambridge, Massachusetts.