Educational Resource
Read More
Media Guide: The Bouba-Kiki Effect
The Bouba-Kiki effect describes the tendency of people to identify certain sounds with specific types of shape. Students will test out the Bouba-Kiki Effect, learn about current research, create their own sound-shape pairings based on the theories behind the Bouba-Kiki effect, and evaluate different explanations for the effect based on their observations.