Switching lighting from standard incandescent bulbs to compact fluorescent bulbs can save energy. So can remembering to turn off the lights when they're not in use. When thinking about energy efficiency, how much emphasis should be put on human behavior rather than technology? We'll talk about research into energy saving initiatives that don't rely on new technology or tax incentives. What does it take to get people to want to save energy?
Produced by Annette Heist, Senior Producer