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Dec. 12, 2008
The Science of Shopping
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| When you enter a store to do your holiday shopping, do you make a beeline right for a specific target, or do you wander around seeing what catches your eye? Even though you may think your path through the store is random, a fair amount of thought has gone into what you see as you travel the store's aisles, where displays are placed, and how to direct your attention where the retailer wants it to be. In fact, shopping professionals may have tracked your route through the store and watched your behavior -- right down to how many pairs of socks you picked up off the shelf -- in order to better influence later customers. We'll talk about some of the psychological tricks stores use to influence your shopping. |
Produced by Christopher Intagliata, Associate Senior Producer
Guests
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Paco Underhill
Author, "Why We Buy: The Science of Shopping" and "Call of the Mall: The Geography of Shopping"
Founder and CEO of Envirosell
New York, New York
RELATED READING
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
by Paco Underhill
Call of the Mall: The Geography of Shopping by the Author of Why We Buy
by Paco Underhill
What Women Want: The Global Market Turns Female Friendly
by Paco Underhill
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