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Aug. 22, 2008
The Science of Getting a 'Yes'
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| Mothers tell children that 'please' is a 'magic word' -- but are there really key words, phrases, or behaviors that make it more likely someone will respond in a positive way to a request? What goes on at a psychological level as a person makes the transition from 'no' to 'maybe' to 'yes?' In this segment, Ira talks with a social psychologist about persuasion, and psychological tricks for helping you get what you want. |
Produced by Flora Lichtman, Correspondent and Managing Editor, Video
Guests
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Robert Cialdini
Co-author, "Yes!: 50 Scientifically Proven Ways to Be Persuasive"
President, Influence at Work
Regents' Professor of Psychology and W.P. Carey Distinguished Professor of Marketing
Arizona State University
Tempe, Arizona
RELATED READING
Yes!: 50 Scientifically Proven Ways to Be Persuasive
by Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
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