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07/13/2012
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Jul. 13, 2012
Look, Listen, Taste
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Is there more to tasting than meets your tongue? Researchers are investigating how the way food smells, or looks, can change the way it’s perceived. Can eating something in a blue bowl make it seem saltier? Marc Abrahams, editor of the Annals of Improbable Research, describes the research, and shares some food industry “insider” tips for making food taste better.
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Guests
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Marc Abrahams
Editor and Co-founder, Annals of Improbable Research
Founder and Master of Ceremonies, IgNobel Prize Ceremony
Weekly Columnist, The Guardian
Boston, Massachusetts
FEATURED READING
Brilliant Blunders
by Mario Livio
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