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Jun. 22, 2012
What Your Brain Looks Like When You Lose Self-Control
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Ever wonder why you worked so hard to avoid the lasagna at dinner only to give into your craving for dessert? Researchers say that’s because our internal reservoir of self-control can be depleted. Neuroscientist William Hedgcock discusses use of fMRI to show what happens in the brain when a person loses self-control.
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Guests
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William Hedgcock
Neuroscientist
Assistant Professor, Marketing
University of Iowa
Iowa City, Iowa
FEATURED READING
Brilliant Blunders
by Mario Livio
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