Friday, July 23rd, 2010

How Pleasure Works

Photo by Flickr user peasap.

Why do most people like the smell of a rose, but not the smell of a skunk? Why do some people enjoy the thrill of a scary movie, or the burn of hot pepper sauce? In this segment, we'll talk about what's known about the science of pleasure. What's going on in the body and brain to make things seem appealing?

Guests

Paul Bloom
Professor, Department of Psychology
Yale University
Author, "How Pleasure Works" (W.W. Norton & Co., 2010)
New Haven, Connecticut

Related Books

How Pleasure Works: The New Science of Why We Like What We Like

Related Links

Segment produced by:Katherine Wells

Friday, July 23rd, 2010

• How Pleasure Works
• The Race to the South Pole
• Video Pick of the Week: Robot Fish
• HIV/AIDS Update
• Understanding Oil Geology
• Remembering Stephen Schneider

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