Friday, July 10th, 2009
Snacks, Overeating, and Sensory Science
photo by Flickr user pittaya.
Got a weakness for chocolate chip cookies? Kettle chips? Pizza? Ira talks with former FDA commissioner David Kessler about how tasty foods change your brain, and how the food industry designs the fat, salt, and sugar-laden snacks you crave. Kessler, the former head of the FDA during the Bush and Clinton administrations, is the author of the new book "The End of Overeating: Taking Control of the Insatiable American Appetite." Is overeating a lack of willpower, or a disease?
Guests
David Kessler
Author, "The End of Overeating: Taking Control of the Insatiable American Appetite" (Rodale Books, 2009)
Former FDA commissioner, 1990-1997
Professor, Pediatrics, Epidemiology and Biostatistics
University of California, San Francisco
San Francisco, California
Gail Vance Civille
President,
Sensory Spectrum
New Providence, New Jerse
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Segment produced by:Christopher Intagliata
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