William Poundstone

Jul. 11, 2014

The Surprisingly Predictable Patterns of Random Choice

In his new book, Rock Breaks Scissors, author William Poundstone decodes the patterns in big data, sports, and human behaviors.

choice, behavior, chance, rock paper scissors, william poundstone, patterns, psychology, big data, hot hand, streaks

Jan. 01, 2010

The Psychology of Prices

Not $100, not $79.99, not $25 -- now how much would you pay? We'll talk about the mental tricks behind the numbers on the price tag.

psychology, pricng, retail

AVAILABLE IN ITUNES

Michael Pollan Talks Plants and Food

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Happy National Moth Week!

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Mystery Box

The Myth of the Woolly Bear

\tLegend holds that the length of a woolly bear caterpillar’s color bands can be used to forecast how severe the winter weather will be. The myth dates back to colonial American folklore but was popularized by a 1948 study. SciFri finds out if there’s any truth to the lore, and what the caterpillar’s fuzzy bristles are really used for.

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