Bertram Gawronski

Aug. 22, 2008

How Undecided Are 'Undecided Voters?'

Just how undecided are 'undecided voters?' New research published this week in the journal Science looks at 'automatic mental associations' and finds that they can be good predictors of the way an 'undecided' voter will likely finally vote.

polling, decisionmaking, unconscious thought, bias, race

AVAILABLE IN ITUNES

Michael Pollan Talks Plants and Food

view more

FEATURED PLAYLIST

Hollywood Science

BOOKS BY OUR GUESTS

Mystery Box

Future of Animation

Recent films such as Coraline have wowed audiences with their visual effects. We'll talk with movie industry experts about the science and technology that lies behind animation, 3D images, and other visual tricks of the silver screen.

Science Friday® is produced by the Science Friday Initiative, a 501(c)(3) nonprofit organization.

Science Friday® and SciFri® are registered service marks of Science Friday, Inc. Site design by Pentagram; engineering by Mediapolis.

 

topics