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Oct. 28, 2010

Is there an Ap for that?–UPDATED

by Joel N. Shurkin

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If you are doing public opinion surveys in the upcoming mid-term elections, you might have this nagging feeling you are missing something and it could screw up your results. You may be. You may be missing people who have given up land lines for cell phones.

The problem has been growing for years and while it was once dismissed as a minor glitch in the science of polling, many experts are not so sure any more. Read more

About Joel N. Shurkin

Joel N. Shurkin is a Baltimore-based writer. He is author of nine books and taught journalism at Stanford University, UC Santa Cruz, and the University of Alaska Fairbanks.

The views expressed are those of the author and are not necessarily those of Science Friday.

Science Friday® is produced by the Science Friday Initiative, a 501(c)(3) nonprofit organization.

Science Friday® and SciFri® are registered service marks of Science Friday, Inc. Site design by Pentagram; engineering by Mediapolis.

 

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