There’s plenty of concern expressed in the media, right now, about weak consumer demand in electric cars. Bad press about the Chevy Volt’s battery fires (long after a crash, for goodness sake) and continued range anxiety about pure electric cars like the Nissan Leaf have consumers skittish about spending a significant premium that they won’t recoup for years. So where is the compelling business case for all-electric propulsion?
When I first looked into the Ford Transit Connect Electric, although I couldn’t justify the high cost with my annual mileage needs, I realized that for a business that sends out vehicles on local runs every business day, the payback equation is quite different.
This week I started seeing these cutesy ads on TV from FedEx. They are painting themselves as a Green company as they grow their all-electric fleet – that’s the ticket. It seems to me that UPS has even more all-electric vehicles on the roads.
So while we wait for the first real consumer oriented all-electric car that doesn’t push your range-anxiety button, to come out later this year, let’s keep our eyes out for those all-electric delivery vehicles. Is that one over there? (Psst…Wanna watch the ad? I’m a sucker for fun animation, and these ads could do a whole lot to bring the public around.)