Would you say that polls are very reliable, somewhat reliable, somewhat unreliable, or very unreliable?
Sample sizes, the way those samples are selected, and the precise wording of questions can all influence the outcome of a poll. In this segment, Ira talks with polling experts about what makes a reliable poll and how polls should be conducted. Why is it that sometimes election exit polls seem to be right on the money, while other times election results can surprise even expert analysts?
Produced by Annette Heist, Senior Producer