Bertram Gawronski

Aug. 22, 2008

How Undecided Are 'Undecided Voters?'

Just how undecided are 'undecided voters?' New research published this week in the journal Science looks at 'automatic mental associations' and finds that they can be good predictors of the way an 'undecided' voter will likely finally vote.

polling, decisionmaking, unconscious thought, bias, race

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