Bertram Gawronski

Aug. 22, 2008

How Undecided Are 'Undecided Voters?'

Just how undecided are 'undecided voters?' New research published this week in the journal Science looks at 'automatic mental associations' and finds that they can be good predictors of the way an 'undecided' voter will likely finally vote.

polling, decisionmaking, unconscious thought, bias, race

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Michael Pollan Talks Plants and Food

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Mystery Box

Meet The Balloonatics

\tIt's crunch time for the 'balloonatics' at Macy's Parade Studio. The balloons themselves, which are designed and fabricated in a warehouse in New Jersey, are getting their final checkup before the Macy's Thanksgiving Day Parade. John Piper and Jim Artle take us around the studio and spill the secrets of inflation, explain how to calculate whether your balloon will float, and explain why the balloons look better after a little time in the sun.

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